Nanju Nanjappa

Directed AI & Agentic readiness engagement for a $15bn+ professional services client, applying the SIGNAL framework to evaluate capability gaps, build risk models, and deliver a board-level AI adoption roadmap.

Developed MMM-based analysis for an FMCG client, isolating ROI across digital, influencer, and offline channels, leading to spend reallocation that delivered a +9% sales uplift in pilot markets and scaled to 4 additional markets.

Engineered a global influencer strategy for a leading skincare company, managing strategic partnerships with data tech vendors to define unified KPIs and deploy dashboards steering €2mn+ in media allocations.

Designed and scaled a data-driven GTM playbook for a beverage company, enabling 12 market companies to reallocate spend dynamically, driving a 7% sales uplift and 35% lower customer acquisition cost.

Shaped the market entry and operating model for a French hotel group's JV, synthesizing executive interviews and customer data into a blueprint defining organizational design, GTM strategy, and initial capital allocation.

Constructed cost simulation dashboards using quantitative modeling to quantify nearshoring and offshoring savings, underpinning a €15mn+ operational restructuring decision for a major European insurer.

Delivered a digital-first operating model and 87% product simplification across 6 markets for a major trade credit insurer by leading a global product harmonization program and redesigning the customer claims journey.

Owned the commercial operating model for €4bn+ lending portfolios, building forecasting models and KPI dashboards that enabled real-time decision-making and improved portfolio performance by 5% (€6mn) over peers.

Supported the CDO's global digital transformation strategy by evaluating digital-first business models and building commercial enablement assets (pitchbooks) that accelerated proposal turnaround and scaled bid delivery.

Optimized commercial operations and reduced counterfeit and copyright infringement risks for Amazon UK and US digital media sales by executing pricing analysis, category planning, and scalable automation.